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  REACHING MORE THAN 25,000 REAL ESTATE PROFESSIONALS    APRIL 2010 VOL. 34, ISSUE 3   

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 Guest Columns
Builders & REALTORS®: Caretakers of the Community
The new HAR FLAME program, soon to be introduced on our HAR Web site, will highlight the generous "giving" spirit of our membership by displaying community service hours. Join HAR and GHBA in facilitating the construction and renovation of homes like Gracewood through the efforts of HomeAid Houston.  More

 
Consumer Listening in 2010: A Challenge to Embrace or a Pain to Avoid?
Virtually every marketing writer and demographic expert in the American print, broadcast and online media has declared this to be the decade of the consumer. The absolute power of consumers and their unrelenting use of that power to change everything "consumer" makes it clear that real estate brokerages must quickly complete their transition from agent centricity to consumer focus.  More

 
Recent Broker Cases
As usual, there are some good news and bad news cases to report. Here's a review of a few recent cases.  More

 
The Facts on Flooding
It may be a relief for many new homeowners to learn their homes are not located in a mapped floodplain-especially when lenders don't require them to have flood insurance. Many may think, "Great! I must not be at risk for flooding." However, that kind of thinking could be a costly mistake.  More

 






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